Where's Don Draper when you need him? Proof it took time to choose a name.
For my inaugural post, I thought it might be appropriate to explain why I chose Black Cat for my business name. Why not Mint Car (90s!), Red Wagon (30s!) or Pink Popsicle (50s Barbie Dream House!)? The truth is it took me months to choose Black Cat, and I still have the stacks of napkins, envelopes and scratch paper from business naming attempts both drunken and sober to prove it.
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